Rockfluid is an art-education project by artist Elena Cologni exploring different states of human memory.

Our brand identity depicts the transition from a perfect outer circle to a distorted inner circle, a reference to one of the project’s key concepts: that human memory is unreliable and shifts between “solid” and “fluid” states.

The look of the Rockfluid website reflects Cologni’s investigative approach to the human mind, employing mechanical fonts and a rigid layout to evoke a highly-stylised science report.

Scope of Work —